“Let’s Clone The Drone!”
"Fly by night?" No, I believe he's calling it "fly by day." Jeff Bezos showed our hungry-for-what's-next local and global communities the art of the possible in describing Amazon's plans to deliver packages up to five pounds in weight to your home or office in 30 minutes or less by a friendly drone hovering nearby. These anxious creatures someday, potentially one day, will fly up to 10 miles from an Amazon fulfillment center in direct air path to your location. We can already hear children and grown ups alike spotting such a drone flying overhead: "Look, up in the sky, it's a bird, it's a plane, it's Amazon!"
Amazon is pushing the envelope as they do so very well with a view of what can be accomplished, what Jeff Bezos is determined to complete to best defeat his competitors in stretching his formidable vision of servicing consumers foremost and better than the rest. Of course the FAA will require mammoth review, detailed guidance, insured assurances and swept air space to ensure a drone is not sucked up into an airplane's engine or in danger of landing on an unsuspecting sunbather in Central Park. Fair enough and we concur. We the consumer love the idea of same day delivery, a step above next day delivery. I have to believe FedEx, UPS and other delivery services are also exploring short haul air-device delivery. After all, delivery is their core business unlike Amazon. Of course there are a multitude of essential and complicated implications through this energizing field of drone deliveries. There should also an obvious retailer reaction to such a preview: "Why wait till 2015 or beyond when we can clone the drone and deliver the same day, right now?"
Let’s take this discussion up 35,000 feet and look down upon the drones to best establish retail opportunity, in real time today. Let’s also add to the obvious discussion of Amazon making big PR noise just before the biggest holiday buying days of the year to stretch competitive advantage. Let’s understand Amazon’s strategy as opposed to their stated tactics. Bezos we know, as he has proven assiduously, is the master of hyper-productivity. He knows that increases in productivity will deliver increases in profitability in the language of speed to transaction, speed to delivery. He also knows his model has disrupted big and small box retailers with Amazon’s nearly perfect endless aisles, lowest prices, lack until recently of out of state tax burdens and free overnight delivery. And oh by the way, with sturdy, best of breed service excellence through the consumer buying journey with no face to face human intervention.