Product Trends: Female Buying Power
The female demographic will continue to shape the future of consumer technology, and retailers will be challenged to keep up with their constantly evolving wants and needs. One common thread is that women are constantly thinking about what products they need to have with them and in their homes day in and day out to make life more productive and enjoyable. These lifestyle-enhancing products should be at the core of any retailer’s strategy. Taking the time to fully understand which products fit at the center of their lives, as well as the lives of the powerful network of consumers they shop for, will yield big results for retailers as we approach the back-to-school and the holiday buying seasons.