Shop Till You Drop
From the fleeting glimpse of the obvious department: Our retail industry and indeed retail shoppers are hunting, reevaluating and reinvesting in new tech-operating models, new buying habits through unprecedented, seismic change.
As you read this article, approximately a billion square feet of retail space sits vacant throughout America.
Fast paced global economic shifts, multi-modal technological advancements and frequent jump-starts fuel new opportunity, causing turmoil as change is moving faster than legacy retail models can keep up with.
For consumers, cloud-virtual and physical-retail shelf space accelerates a confusing blur of shopping destinations and preferences. For retailers and manufacturers, the role of brick stores with heavy SG&A legacy costs must be re-balanced against a multichannel shopping question: “What should a consumers' shopping experience be in our physical store versus and or complimentary to our new cloud based economy?”
According to recent eBay Enterprise research, 72 percent of more than 1,000 online retailers surveyed anticipate online revenue to increase by 17 percent in 2015. As we know, physical retail growth is either flat, receding or expanding as a function of this opulent internet growth rate, as consumer shopping preference rapidly matures in the clouds.
The Very Good News: The legacy expression "shop till you drop" has a new progressive, excessive and digressive global centric meaning. We cloud-shop second by second, minute by minute for much more than product purchases. We shop for social likes, trends, opinions, information, exciting content and warmly felt community participation 24 hours a day. We shop for love, games, TVs, hotels and finding the truth about our past as well as our future. We even shop to find ourselves hunting and pining for positive feedback: to find our social and perhaps moral value through the first inch of a glowing mobile or stayed piece of glass.
The shop till you drop mentality changes everything for retailers, manufacturers and consumers alike. It changes everything in how we compete, how they shop, how we win. Changes even how we build, burnish, mature and accelerate brand value, our affable brand promises. THe bloviated or bombastic way of legacy push-advertising is long gone, now considered a benefit for your competitors and a deficit for your brand if foolishly deployed.