Facebook is the Storefront of the New Millennium
Insight 5: Own it from the top and all through your company. There are plenty of outside firms representing themselves as social media “ninjas” who will promise you quick results. But as much as we crave instant gratification, a genuine, engaging and data-driven organizational approach will yield much stronger long-term results on Facebook. Don’t farm your social to an outside firm, and don’t even farm it out internally to a social media department. Let it exist within the DNA of your entire organization, and you will give it the best chance to work.
Insight 6: Pay attention to the company you keep. One way to get on the right path is to work with partners who are active on social media and generating great content that gets people excited. We often “cross-post” with our retail partners to drive energy to them and to bring our brand message to their customer base. It’s a classic win-win, and it’s largely free! Perhaps it’s self-serving for me to say it, but it’s always better and more rewarding to work with partners who understand and flourish in this exciting new market-engagement space.