Target Digital Capitalism
“Digital capitalism really works best and most efficiently for consumers rather than for brands and retailers.”
How fortunate we are in the consumer electronics business to learn and earn from a global coterie of creative and innovative risk takers. They are shaking up traditional consumer relationships through a multitude of glowing information and entertainment screens in varying sizes, shapes and content flavors.
Content which is always on, always right-for-me, always magnetic to our senses: To overcome expectations into passionate personal demand with the ability to buy right now: 24 hours a day.
Our robust electronics business climate, geared to deliver fresh, competitive technology enhancements, fuels a splintering retail/Internet divide. Glowing displays, always on e-content delivery juggernauts are causing nail-biting losses for some retailers, wealthy success stories for others. Welcome to the world of digital capitalism, where consumers just cannot resist another glowing, connected device to enjoy instant-shopping gratification. Where both B2B and B2C CEOs need a deeper, richer understanding and operating playbook of best of breed digital foundations and tools to enhance competitive parity and advantage. In essence, invest and invest heavily where consumers hunt, where they are moving to: not where they once lived, not where they once shopped.
Our glowing CE devices unite brands, products, reviews, prices, content, social discussions and delivery into one magically-delivered consumer service, instantaneously. This consumer shopping e-rush can be market-addictive or market-destructive for both retailers and the brands they serve. It is a drug-like empowerment which realigns consumer shopping patterns, punishes physical store traffic, causes hyper-changing and profit beleaguered MAP policies across thousands of brands and order taking web sites. Consumer demand coupled with the digital transparency of lowest prices, instant-deals, socially relevant reviews and free delivery goes up against the tides of traditional retail business models. Legacy-trained retail margin pool methodologies are squeezed hard, painfully and continually as negative SG&A drips spill into a hyper-morphing and hyper-maturing digital economy.
Related story: Stop The Monologue; Pull The Dialogue