Pinterest: What Is It? Steps to starting your Business Pinterest Profile.
Pinterest: What is it? Steps to starting your Business Pinterest Profile.
Guest Post By: Caitlin Sullivan
Heard the buzz about Pinterest but have no idea what it is? Don't worry, in this three part series, we'll not only tell you what Pinterest is, but show you the step by step basics of how to navigate the website and give you tips on how to use it to benefit your business.
Pinterest is the relatively new social media site that allows its users to create multiple online collages, or "pinboards", with other Pinterest members. Part of the site's appeal is that it is visual based. You can create your dream living room, perfect closet, or the greatest comic book collection in the blink of an eye. Pinterest allows you to lose track of time pinning images rather than stalking status updates and followers. It creates a positive escape, and has become one of the best tools for referral traffic.
In January of 2012, Pinterest generated more referral traffic then Google+, Linkedin, Reddit, and YouTube combined. At the moment, it brings in 3 percent referral traffic, not far behind the 3.1 percent referral traffic Twitter brings in. Not to mention that within a month, Pinterest has gone from 5 million users to nearly 10 million users, and isn't slowing down anytime soon.
Bottom line? Pinterest is simple, creative, and becoming a great marketing tool for businesses.
1) After going to www.Pinterest.com, at the top of the web page click the "Request Invitation" button, and put in an email address. Pinterest does this to keep the site "exclusive," but they will get back to you usually within the first couple of hours.
* If you want to get used to the site and how it works, I would suggest creating a personal profile first to act as a "demo page."