Ode to a Consumer Electronics Salesman
My name is Peter Weedfald and I am a salesman. I am proud and honored to declare it, to live it, to teach it, to appreciate it, to be personally energized and blessed by it. It feels good to say "I am a salesman!"
I sometimes believe, like many sales people, that I have been rejected, deflected and office ejected more times over three decades than any other sales person in our business. Yet, like so many sales peers, I forge ahead hunting for the next potential sale, the next team victory. I know our brand of products is a promise to merchants, to consumers, to our own employees, to so many more. I also know I personally represent our brand promise and I am assigned to ensure competitive advantage, to ensure it mirrors our corporate creed, and helps achieve our company dreams.
How about you? Are you a professional salesman or saleswoman in the consumer electronics Industry? Does your company leadership respect, honor and appreciate your rough and tumble efforts each and every day? If yes, be proud and realize you are very special. You are weathered and schooled across the fields of manufacturing, merchandising, retail and publishing. You are a highly disciplined business leader living in a world of rejection, anticipation and many times lonely victories. You dare to lead yourself and your team. You dare to dominate mighty old and new competitors. You show determination as you are simultaneously slammed with revised forecasts and budgets, "up yet another 20% for next year." You are built to win, built to be responsible, built to be a CE market maker.
For those of you not in sales, who have not held the full territory responsibility to pour liquid revenues and profits into the cold steel of a company's profit and loss (P&L) statement you are missing the anguish of defeat, and the passionate elation of victory.