How shopkick Exposed My Social Retail Wounds
I found a BlueShirt further into the store and asked if he knew how to use the app. He had never heard of it, but was able to bring me over to a group of employees who quickly dispersed out of fear and confusion. One said he had tried the app in Atlanta, and offered to look my number up on the system to see if they had any record of it, but nothing came up. No one was sure if it was live in their store yet, I'm pretty sure it wasn't.
I don't mean to rip anybody here, I actually enjoyed what was able to see of shopkick, and the Best Buy employees were as helpful as could be expected considering most of them had never heard of the app I was asking about. However, the experience completely reinforced my fears about trying apps and gadgets in stores. If I was a regular shopper, and not a blogger, would I be willing to try the next app or promotion that comes along?
Hopefully one of you out there is willing to talk me down. Please convince me that my fear is a product of my own neuroses and not an actual issue to worry about. Has anyone had success with retail related apps and gadgets? Has anyone experienced failure and rejection? I'd like to believe that any retailer with a great idea for a social media promotion or an app or gadget that makes shopping more interactive, can succeed, but there is certainly more work to be done. Maybe raising awareness of the issue can start us on a path toward the cure.