Turning Web Research into Foot Traffic
The list is endless, but some of the immediate things you can do to capitalize on webrooming include: optimizing your website for local searches with geographic, category and brand keywords, claiming your listings on review sites like Yelp and Google Local, and investing in AdWords to amplify your presence in the Local Shopping listings. It should also become standard practice to reply immediately to email and social media queries – be the helpful option the shopper wants.
The Internet continues to weave itself deeper into the fabric of our everyday lives and customers are smarter and more connected because of it. The days of a blank-slate shopper walking into your store and asking for the best AV receiver and surround sound speaker system you have are dying. Fortunately, the Internet allows us to reach more customers for less money than ever before. Shoppers have their phones and are ready to buy; it’s time to answer the call.