Impact of Voice Control on Connected Consumer Markets
Voice control and voice-based technologies have experienced massive growth in the past five years within the consumer market. Due to their accelerated growth and consumer interest, the voice-first landscape is rapidly changing and influencing the adoption of voice-enabled products.
Market leaders such as Amazon, Google, Apple, and Microsoft continue to announce new product enhancements and expanded roadmaps, all competing to stay strategically ahead in the race for dominance in the voice-first market. Collectively, companies regularly announce new integrations and partnerships to create new voice-based use cases, as stakeholders vie to leverage the current market’s momentum to enable a robust user experience.
Here are just a few examples of voice control integration with connected consumer electronics include:
- Bose recently announced that’s its new QC 35 II will have Google Assistant support. A dedicated button on the device can be used to call upon the assistant.
- Panasonic announced its entering the smart speaker race with its own offering – the SC-GA10. The speaker will be powered by the intelligence of Google Assistant.
- Josh.ai, a home automation company with a focus on voice in the custom integration channel, launched Josh Micro at this year’s CEDIA conference. Josh Micro is a device with a microphone, loaded with sensors for motion, touch, ambient lighting, temperature, and humidity, and includes natural language processing.
- Harman International, a Samsung-owned company, revealed smart speakers for different voice assistants. In addition to Harman Kardon’s Invoke speaker with Cortana, Harman announced the Harman Kardon Allure with Amazon Alexa and JBL Link speakers with Google Assistant.
Given the many active players in this space and the cross-category applications that include connected entertainment, media consumption, home security, and control, defining the different layers of the voice control market is a challenge.