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Sears' New Logo is Strikingly Similar to Airbnb's
May 13, 2019 at 12:00 pm

In an effort to bounce back from its recent bankruptcy filing and store closures, Sears unveiled a new tag line and logo. But many customers can't help but notice the fact that the logo is nearly identical to the one that belongs to Airbnb.

3 Steps to Increase Online Warranty Sales
May 6, 2019 at 1:51 pm

It’s projected that there will be more than 230 million online shoppers by 2021, an increase of nearly 21 million consumers over a five-year span. As the ubiquity of ecommerce grows and opportunities for in-person interactions decline, adequately educating consumers on products and services will become increasingly more challenging—particularly when it comes to communicating the…

Global Esports Audience Expected to Skyrocket by 2023
May 2, 2019 at 11:05 am

Recent research estimates that the global esports audience is going to reach more than 600 million consumers by 2023, which represents a massive opportunity for consumer electronics retailers.

Gift Cards as Tiny Revenue Powerhouses
April 29, 2019 at 12:52 pm

When well-utilized, gift cards can provide consumer electronics retailers with a leg up—driving reach, customer acquisition, loyalty, footfall and increased basket. Tap into best practices to compete with today’s savvy marketers.

Video & Audio Center Redefines High-Def, with 8K Samsung Event
April 24, 2019 at 3:17 pm

The Southern California retailer hosted a marquee event at its Westfield Century City location last week to showcase Samsung’s 8K QLED TV series, drawing celebrities and tech aficionado clients who learned firsthand about the new technology

HTSA Execs, on Lighting, Selling & Psychographics
April 23, 2019 at 6:18 pm

At HTSA's Spring Conference, the direction was once again set squarely toward education, with the group reinforcing its commitment to the lighting category and bringing a new focus to the fore: the art and psychology of selling

Samsung Delays Launch of Galaxy Fold
April 22, 2019 at 4:07 pm

After facing some harsh feedback from reviewers, Samsung has decided to push back the launch of the Galaxy Fold until further notice.