4 Findings (and Recommendations) from the 2017 Ecommerce Paid Search Report
Ecommerce marketing research firm ROI Revolution recently released the findings from its 2017 Ecommerce Paid Search Report. The report, which compares the firm’s data on AdWords (Google) and the Bing Network (Yahoo!) over the past two years, provides plenty of insight for how online retailers can continue to grow at a time when online revenues are consistently booming.
“With over 300 clients and over $150 million in ad spend under our agency management yearly, we have a unique perspective into the state of ecommerce paid search marketing,” ROI Revolution said in the report. “While we are constantly mining our wealth of data for insights and trends to give our clients an edge, this report represents the largest analysis we have ever released publicly.”
The entire report is absolutely worth going through if you’re into deep dives on paid search trends, but the firm highlights some key findings and provides recommendations on how online retailers can capitalize on these trends. Here they are.
Click the red bar to the right to get started.