As retailers start exploring best practices and target audiences, they have started to notice a trend in demographics. Specifically, they are focusing on the Millennial.
Their methods of consuming media, purchasing goods, and generally existing in the buying ecosystem has made manufacturers, advertisers, retailers, and buyers examine how to keep up before they fall behind.
Using the MFourDIY survey platform, MFour Mobile Research was able to take away five key insights. Of the 1,000 responses, here are their interesting findings on how Millennials consume entertainment: