InfoScout, a research firm that specializes in consumer purchase habits and insights, dropped a new report today that highlights their top seven predictions for the 2016 holiday shopping season. InfoScout used their own data and research on some one million consumers to develop their analyses.
InfoScout explained that, through its portfolio of proprietary mobile apps that engage a “representative sample of American shoppers,” they’re able to capture nearly one out of every 500 shopping trips made throughout the country.
Let’s dive into their predictions.
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