As a leading voice in the industry, the National Retail Foundation keeps their finger on the pulse of many issues facing independent retailers and their second annual Retail Holiday Planning Playbook is no exception.
The 18-page report comprises everything a retailer needs including operations, mobile influence, marketing, and what to expect by the end of the year. The release combines the consumer view and retailer perspective on the main topics, giving key insights for managers, c-suite executives, and everyone in between.
“Make no mistake about it,” says NRF President and CEO Matthew Shay. “This was a tough holiday season for the industry.” A great many factors converged; take your pick from whether inventory challenges and timing of promotions, just to name a few. Even so, “the industry rallied, consumers responded, and sales still grew at a healthy rate, which is a huge testament to the resilience, knowledge, and expertise of our retail leadership.”1
Below are Dealerscope's highlights and main details to remember.
Millennials responded well to holiday shopping, with 60% saying they "love" shopping, which is more than their parents.
Gift cards were up 2 percentage points from 2014, noting that 63% purchased at least one gift card.
25% of retailers credit improved discounts and promotions with driving sales.