Pokémon Masters Defined: Survey Gives First Glimpse of App’s Users
For all of the reporting that’s been done (on these pages and others) around the Pokémon Go craze to date, nothing has been done to truly understand who it is that actually plays the game. Sure, the general consensus around the topic is that this individual is either 1) a late-20-something who’s trying to recapture his Game Boy years, or 2) a pre-teen who you’d expect to be partaking in such “kiddish activities.”
But now, thanks to a new survey of 1,000 Pokémon Go players around the U.S. by MFour, we have a better understanding of what these Pokémasters actually look like, who they are, and how they’re interacting with the app, and what their intentions are moving forward—data that should be seen as highly interesting for the retail community looking to capitalize on the craze.
Those preconceived notions about Pokémon Go players? While they aren’t too far off, they certainly don’t paint the entire picture either.
Here’s a look at some of the big findings from MFour’s survey:
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