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Products & Strategies for Consumer Technology Retailing
Take a look back at this summer’s Chinese CE showcase.
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Just like in Vegas, the SinoCES floor was packed with attention-grabbing gimmicks, from elegant spokesmodels to Broadway-style dance productions. China exhibitors seemed especially fond of blow-up mascots. The four mascots of the 2006 Olympics (Fire, Panda, Fish, and Owl, nicknamed the “Friendies”) bobbled through the aisles as well. (3 of 3)