Starpower Home Entertainment Systems, Inc. kicked off the grand opening of its new 15,000-square-foot, multi-million-dollar concept store this month in the heart of Southlake, Texas, unveiling a unique retailing approach that prominently features Ed Kellum & Son appliances as well as a 15-foot video wall - the largest on display at retail. The ribbon cutting included many industry leaders in consumer technology, luxury appliances, celebrities and government officials.
“Starpower’s latest showroom reflects the passion and creativity our company has stood for since our founding 22 years ago,” David Pidgeon, president and CEO, said. “Beyond the multi-million dollar investment, this showroom unlocks the imagination and allows our clients’ dreams to become a reality.” He added that the lifestyle approach is nothing new, but is refreshing during a time when most major retailers are closing stores in favor of an online presence.
“We believe it is misguided and a disservice to believe that people wish to make unemotional lifestyle purchases using only an online interaction. While we are working on our own omnichannel strategy, it will always be a far second to our core face-to-face interactions with our clients,” said Daniel Pidgeon, Starpower chairman, who is also the immediate past chairman of the Consumer Technology Association. “This store focuses on the intimate relationship between products and an upscale lifestyle, and that must be done in an environment that allows the client to fully understand what they are buying.”
Since 2011, the company has been completely transformed to showcase not only home theaters and audio/video, but also, by virtue of the Ed Kellum & Son store acquisition, to offer upscale appliances and actual working kitchens within the store. “The synergies between the two companies have been tremendous,” said Daniel Pidgeon.
To view scenes from the opening event and to see inside the store, click on the red bar below, at right.