The New Camcorder Market - Dealerscope

Mini camcorders are quickly becoming are among the hottest recording devices on the market today, according to the PriceGrabber.com survey, which was conducted between January 22 and February 6 with 2,587 online respondents. Click through the slideshow to learn the trends that will help retail sales associates position the devices and target them to the right demographics to achieve maximum sales.

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Fifty-three percent of online consumers and 51 percent of camcorder owners say high-definition is of most importance when choosing a new camcorder. One in three of the most popular camcorders on PriceGrabber.com feature high-definition video resolution. As of January 31, 32 percent of the top 200 camcorders on PriceGrabber.com featured high- definition video resolution, compared to 19 percent for the same period a year before, a 68 percent.
Seventeen percent of camcorder owners own a high-definition camcorder. Those who do are more likely to own other high-definition technology than other online users.

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