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As if one foldable phone from Samsung wasn’t enough, they’ve gone and done it again. Well almost.

During the Samsung Developer Conference this week, they teased a phone that opens up like a flip phone straight out of the 2000’s. But unlike the flip phones of our past that have a screen on one half and a keyboard on the other, this one folds right in the middle of the display. Obviously it’s not a new concept, especially for Samsung, and when it all boils down to it, the phone is basically the vertical-folding sibling of the Galaxy Fold.

A Samsung spokesman said, “This brand-new form factor that we’re now exploring will not only easily fit in your pocket, but it also changes the way you use your phone.”

Aside from that short snippet and the flipping demonstration, we didn’t receive many more details about the phone. No information on a name, hardware, cost, launch date, etc. So at this point, we've got far more questions than answers. But, to be fair, that’s become typical for Samsung.

During last year’s developer conference, they showed off a vague depiction of the Galaxy Fold for the first time, and the product launched almost a year later--after a few setbacks of course.

So could history be repeating itself? It seems that way. But hopefully this time around, Samsung can learn from their past mistakes as they continue to invest in the new and often criticized foldable phone category.

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