Steep discounts on Amazon is nothing new. Consistently low pricing is one of the main reasons consumers today constantly turn to the e-commerce platform on a more than regular basis.

But, until recently, the discounts that you’d find—and that were offered byAmazon—came on products the company sold directly to consumers. Third party sellers might offer their own discounts through Amazon’s Marketplace, but the actual pricing wouldn't be touched.

Until now.

Read the full story here.

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