We’ve officially reached the end of CES and some us are probably feeling exhausted, overwhelmed, excited, or some combination of the above. And now, trying to adequately sum up this past week in a just a few minutes seems almost impossible.
On one hand, you’ve got the main “wow” factors like Royole’s RoTree made up of 500 of their flexible screens and Samsung’s massive modular display coined “The Wall;" then you’ve got some interesting concepts like Uber’s flying taxi and Sony’s Vision-S car with world-class imaging and sensing technologies; a few firsts for the space like Sunflower Labs' Residential Drone Security System and Gigabyte’s liquid-cooled eGPU; some big announcements like CTA’s prediction that consumer tech retail revenue will reach $422 billion; and even a little bit of drama when news broke of Sonos suing Google on the first day of the show.
But as we come down from the CES high, there are a few themes from the show that have really stuck with us and will likely set the tone for the rest of the year. The first set of themes is often played on a broken record in our space, that being 8K and 5G. Now, both of these things are still in their beginning stages. Nonetheless, in 2020 it won’t stop companies from creating products that are 8K compatible and 5G ready despite the lack of 8K content and 5G coverage.
Another main theme which, admittedly, is also one we heard a lot about in 2019 was the importance of privacy. For the first time in 28 years, Apple made an appearance on the CES stage, this time not to show off any products but to emphasize their commitment to user privacy. It was basically a recycled version of their billboard from last year that played into the Las Vegas location of CES. It read, “What happens on your iPhone, stays on your iPhone.”
Lastly, we saw some sex tech at CES for the first time in years after the category was banned from the show. Exhibiting companies had to abide by a pretty strict set of rules in order to participate but it seems as though they all did. And while sex tech will likely always be a taboo subject, the fact that they were invited to CES at all might start to level the playing field a little bit and bring these companies out of the shadows.