Connecting the Customer to the Connected Car

The connected car is creating a massive new business opportunity for the automotive, technology and telecommunications industries. According to Business Insider, sales of connected cars are expected to reach $2.3 trillion in 2020. This does not come without a cost. Dealers are struggling with implementation and consumer perception remains low and/or confused about the integration of connected car technology into their lives.

The webinar will cover a B2B approach to the connected car space. Today’s connected car technology has gotten ahead of many dealerships’ sales process capability. While Dealers are scrambling to keep up, the pipeline of innovation flows faster. Lisa and Pete will walk participants through this pain point and address other relevant challenges in the current marketplace, including:

• How the connected car technology/capability gap creates an opportunity to address how technology conversations occur with customers and how we sell automobiles in today’s market—especially to certain demographics
• How to monetize the connected car space beyond the initial car sale
• How to properly and effectively follow-up on subscription services

Dealers simply do not have the bandwidth or resources to cover all of these areas, and MarketSource will walk attendees through tricks and tips for how to overcome these hurdles and more.

Sponsored by MarketSource Inc.

Click here to view this free webinar today!

Couldn’t make it on September 27^th? No problem! Dealerscope webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.